To me this is simple, it's the food. Nobody binge eats carrots. These companies do research on how to make their foods addictive and it works. They know the damage they are doing and they don't care, but the bottom line is it is up to us to take care of ourselves. We are learning and we are doing better.

In our American society it's expected to be given sweets to celebrate any occasion. As children, some were given a cookie if they stopped crying after falling down. Food is very much linked to both good and bad times. A book "Fat Sugar Salt" is an interesting read about our American food industry and how that is an entire science behind making new foods more desirable.

Another enlightening but not light reading is Sugar Blues by Dufty. It can scare you straight from sugar addiction!